The Products

THEN & NOW

In the late 80s, a young man - Shaun Boylan - decided to build a business in direct mail marketing. After thorough research about which approach promised to be most successful for the consumer, the merchant, and the publisher, he decided on this magazine format. His product had to fulfill this criteria:

• High Quality


• Exclusivity of Category (except for food)


• Multiplicity of Exposure
• Delivered through the U.S. Postal Service only


• Great Offers for the Consumer


• Great Return on Investment for the Merchants.

Thus was born what became The Largest Most Successful Direct Mail Coupon Magazine in the USA. In 2004, we will reach into over 3,300 communities across the country, and print and distribute about 220 Million magazines annually!

Hundreds of independent publishers around the USA bring value to their neighborhoods, through "Hometown" Magazines and other Capitol Color Mail Magazines.